The talk seemed to go down well. It turned into more of a workshop, really, which is what I really wanted. I tried to cover a very broad field in one hour, which was a challenge. I began by checking knowledge levels, and by asking who was more interested in the tools and who in the business-related issues. I got a strong vote for the latter. Nevertheless I did a run-through of the tools, and dwelt a bit on the concept of 'small pieces loosely joined', and the 'glue' of tagging, folksonomy, RSS and so on. There were some ah-ha moments with Delicious, when I explained how the social tags provided an alternative way into the web to Googling.
I covered adoption barriers such as security, 'fear of The Cloud', Chinese Walls and corporate politics, and emphasised that these were important issues but that they aren't insuperable. Towards the end we looked at the idea of companies becoming perhaps more human places as a result of the adoption of social computing / Enterpise 2.0'. That struck a chord with quite a few people. Given that many of them were in jobseeking mode, this did not surprise me. We also talked about the potential value of loose ties when it come to networking in general.
One of the most interesting things for me was to be reminded how broad this topic is, and how it touches on some quite deep issues such as personal identity, organisational behaviour, the role of management and the nature of work.
Here's a link to my talk outline on Mind42.